08 MARKETING AND ADVERTISING >
Remember This Formula:
Strong product + Consistent branding + Marketing = Growth and Consumer Confidence.
Branding Simplified :
Write a Mission Statement for your company or for a specific project. Write what you will need do to achieve your mission. Now you have a brand vision. Branding is defined as visual representation of your brand vision. But brand is also the courtesy of the person answering the phone, the timeliness of an email response, the edgeless to go extra mile. Branding covers a lot of ground beyond consistent graphic design.